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Breathe life with your words

Updated: Feb 22, 2019


Change the way we use words. A finish line is positive and encouraging. A deadline is intimidating and stressful.

Sports have finish lines. Businesses have deadlines and drop-dead deadlines.


It is time to change the culture of business and remove toxic, stressful words from our vocabulary.


Speak death, and you get fear and intimidation.


Speak life, and you will reap a harvest of uplifted people willing to almost anything to accomplish the task.

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